Co-Founder BeneFIT Medical Apparel
“So,” you might ask, “WTF is a Healthcare Apocalypto”?
No, it’s not a Mel Gibson style racial rant or a movie about the pre Columbian Maya. The word ‘Apocalypto’ simply means ‘a new beginning’.
That’s right, BeneFIT has brought a new beginning to Healthcare Professionals around the globe.
So why did we think we had what it takes to change an entire industry? Because we have a systems view of the current Healthcare Industry and identified several weak points within the industry that needed attention.
The first weak point we identified is the primary service uniform of the Healthcare Professional, the medical scrub.
Did you ever see an athletic style form fitting medical scrub out there in the field prior to 2016? Neither had we. So we invented it, and so changed the entire scrub industry forever.
Which brings me to a bigger question (which is perhaps an indictment on most of the Healthcare Industry itself), why did this product not already exist? My answer to that question may be somewhat controversial.
I believe many, many, many Healthcare Professionals out there in the field aren’t practicing what they preach.
As cliché as that sounds, tell me just off the top of your head what’s the ratio of Doctors you know that are in good physical shape to those who are not? And what’s the ratio of Nurses you know who are in good physical shape to those who are not?
Now, I know being in good physical shape is correlative and not causal to having good health, so don’t get my message twisted. I also know this poll I’m asking you to take is totally generalizing and completely nonscientific, but I don’t care.
Even during the conception phase of our athletic fit medical scrub line we were hit by a flood of people working within the Healthcare Industry all saying basically the same thing, “You know you’re targeting a very niche market, there’s just not that many people in the Healthcare Industry that are in shape.”
What a shame that is…
But BeneFIT knows that an army of diet and fitness conscious Healthcare Pros exist, for we’ve heard the screams of a generation longing for more… a generation craving a better medical scrub that not only enhances their look and feel, but a medical scrub that provides them with a lifestyle designed for diet and fitness loving Healthcare Pros everywhere!
BeneFIT was built on a foundation of hard work, determination, and strategically directed action to not only be successful, but to punch the lackluster Healthcare Industry in the chest and signal to the world that a new era of health and fitness conscious Healthcare Professionals have arrived!
BeneFIT strives to be a motivational and rallying force within the Healthcare Industry for those who wish to begin, continue, or regain a healthy lifestyle.
Blending a systems view of health with a lifestyle of diet and fitness, BeneFIT Medical Apparel is creating the Healthcare Lifestyle of the future for, and with, the brightest and most fit Healthcare Pros on the planet!
You are the Healthcare Pro of the Future…
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