How Tulsa Air Force Veterans Launched the Most Popular Scrubs Brand in the U.S..
When you think of medical scrubs you think of boxy, baggy, sloppy looking garments. They may resemble a trash bag or potato sack which doctors, nurses, and other healthcare professionals have to wear on a daily basis. But Why? Why has no one taken the time to develop something WAY better for those that deserve the highest level of comfort and confidence to perform at their highest level?
Scrubs are a uniform. A status symbol which represent what medical professionals do for a living day-in and day-out taking care of other’s needs. It’s like seeing a businessman in a suit, officer in their uniform, or military member in their fatigues. By seeing their specific uniform you can easily identify that they are a highly trained, intelligent individual that is proud of what they do. The uniforms just listed are all legit, so why did scrubs get left out of the “cool” category?
Team BeneFIT thought the same thing…so they did something about it!
Insert BeneFIT Medical Apparel
BeneFIT Medical Apparel is a Veteran Owned and Operated Company which develops and distributes athletically engineered medical scrubs. They are also inspired by active wear. They are designed specifically for maximum performance on the job while still maintaining a professional appearance. Just imagine your favorite workout clothes that are lightweight, breathable, and functional. Now apply that concept and technology to medical apparel and you have a set of BeneFIT scrubs.
The team created BeneFIT scrubs to bring a better quality, better functioning scrub to the market. A scrub that Medical Professionals would look forward to wearing on a daily basis, not only in their respected work environments, but also during everyday tasks like working out, doing yoga, or other fitness activities.
Now that you have a brief idea of what they do, let’s talk about who they are, and how they did it.
The creators at BeneFIT derived the company name “BeneFIT” from the desire to provide a high quality, versatile product “beneficial” to Medical Professionals in as many ways possible. A product that looked great, felt great, fit great, and performed exceptionally. The “FIT” in the title is capitalized to put emphasis on not only the higher quality of the fit but also the fitness mentality that is meant to be instilled on healthcare professionals. BeneFIT was built on a foundation of hard work, determination, and strategically directed action to not only be successful, but to promote healthier lifestyles for all types of healthcare professionals.
BeneFIT was originally comprised of two founders: James Reynolds and Justin Culver who are Oklahoma natives. They are also all U.S. Air Force Veterans. Before BeneFIT they were just regular guys who had a passion for creating something better for hardworking professionals. They later brought three other founders on the team who are Seth Reynolds, Aaron Bruner, and Trent Morris.
Their military training instilled within them a high level of discipline, determination, and motivation to be successful at any task put before them, to include business. The Air Force core values are “Integrity First, Service before Self, and Excellence in all you do”. These core values provided an insight into the mentality that BeneFIT wanted to reflect in their personal, military, and business lives.
James had been thinking of the idea of starting a business in both the health, fitness, and fashion industries in late 2014. This casual “What if?” conversations soon turned into “Why are we still talking about it? Let’s do this.”, and “BeneFIT” Medical Apparel, an athletic fit medical scrub designed for health and fitness conscious Medical Professionals was born. James began extensive research into the medical scrub industry before developing his first prototypes.
In October of 2015, James added Justin to the BeneFIT team creating a partnership of passion and knowledge. They then spent the next 8 months developing the foundation necessary to ensure BeneFIT was a success and the product they offered was of the highest quality. From product testing, supply chains, and distribution to trademarks, brand awareness, and market research it was a wild ride. But that was all part of the journey of building their business and they understand that nothing great ever comes easy.
Fast Forward to May 2016 and BeneFIT Medical Apparel officially launched! The initial success they experienced far exceeded their expectations and they haven’t looked back ever since.
Looking towards the future
Although watching their business thrive and flourish is fulfilling. They insist their much larger vision and goal is to start a trend of health promotion within the healthcare industry. Healthcare professionals at times spend 12-16 hours a day taking care of others physical and mental needs. This leaves little time and energy for them to focus on their own. If BeneFIT athletic scrubs can inspire one individual to go on a jog on their lunch break. Then they will have achieved their actual goal.
They say the most rewarding part of what they do is the countless scrub selfies they receive. They get them every day from active healthcare professional’s repping their scrubs and living an active lifestyle. BeneFIT as a company strives to continue to be different than other scrub brands. They don’t treat scrubs as a “commodity” or something healthcare professionals HAVE to wear. Instead something they WANT to wear!