Scrub Squads: The Halo Effect

By Justin Culver

Co-Founder and Chief Strategy Officer

BeneFIT Medical Apparel

 

 “Glamour, although the manufacturers won’t like this, cannot be manufactured. Not real glamour; it’s based on femininity.”-Marilyn Monroe

Success breeds success. Birds of a feather flock together. If you look like a duck, talk like a duck, act like a duck, you’re a duck. How many more clichés can I throw at you? Cliché or not, who you surround yourself with, spend the most time with, and let into your mind will be the people you are most like.

This is why you should surround yourself with a worthy Scrub Squad (the people you spend the most time with and let into your mind). This is why today I’m not going to talk to you about training your body, but about training you mind.

I once heard that if you take the IQ, education level, and salaries of the five people you spend the most time with, add them all together and divide by five, you will get pretty dang close to your own numbers.

This is why you should surround yourself with a worthy Scrub Squad.

 

I believe this average-of-five theory came from the famous Life Coach Jim Rhon, though I’ve heard it said in many ways by many others. But the point of the average-of-five theory is that people (YOU) can and will be a product of their (YOUR) environment.

 

This is why you should surround yourself with a worthy Scrub Squad.

 

So protect yourself from the weak-minded, the crabs in the buckets, the haters in your personal and professional lives. A person who is a king or queen of their own life, who also happens to have mastered his or her Healthcare Profession is likely to be successful in other areas of their lives as well.

 

This success will create a Halo Effect for some people, and a reverse Halo Effect for others. And I assure you of this like a Stark warning, “Winter is coming,” the moment you first start benefiting from hanging around your worthy Scrub Squad, you will start casting a Halo Effect and reverse Halo Effect on all who surround you. You will be a beacon, the Lighthouse of Alexandria, the EDM lights at a Skrillex concert.  

 

So what’s the Halo Effect, you may ask?

 

The Halo Effect was coined by the psychologist, Edward Thorndike. Wikipedia and other sites have great articles about the Halo Effect if you really want to study it more deeply. But I’ll paraphrase what the Halo Effect means to me:

 

It means some people will see a successful person doing great things that seem impossible, and as a result, everything that person says or does (even if they’re wrong) will seem like pure golden truths sent from the heavens above (hence the angelic ‘Halo’ Effect).

 

The Halo Effect is a form of cognitive bias…

 

We see it in the media when good-looking, hip, funny, successful celebrities endorse products or brands.  

 

A particular celebrity may have no clue whether the product is good or not. They may have never even used it before. But because they’re being paid to say they love the product, their Halo Effect will enhance the perception of the product they’re bragging about.

 

As a result of their Halo Effect branding the product they’re endorsing, thousands or millions of fans influenced by this celebrity will be swayed to purchase the product.

 

I’ve also seen the Halo Effect in action in actual everyday life, and you may have also.

 

I’ve seen good-looking women and men saying the most outlandish, boring, or ignorant things to friends, acquaintances, or strangers. But because of their glamour (their extreme attractiveness) everything they say sounds more insightful to their groupies.

 

Every joke they murmur seems funnier. Everything they wear seems in style. Every new band they like, their groupies also like. These people are trend-setters.

 

“So, Justin,” you might ask, “What’s your point?”

 

My point is, as a king or queen of your life, you want to create a Halo Effect yourself, while also recognizing when it’s being produced by others around you.

 

But unlike some Halo Effects, when you produce one for yourself, I want your Halo Effect to be backed by substance, virtue, worth, and value.

 

This substance, virtue, worth, and value will be sowed, cultivated, and reaped by your Scrub Squad (the people you surround yourself with most).

 

If you fail to recognize when a Halo Effect is being produced by someone with little or no substance, virtue, worth or value, this can cause a negative impact on your life and/or Healthcare career if you’re seduced by it.

 

Halo Effects can be like the Death Star’s tractor beam–they can suck you in if you get too close. Then some rando storm trooper or even Darth Vader will burn you down.

 

But if you’re self-aware of the Halo Effect phenomenon, then you can adjust accordingly and not be seduced by its power. Being seduced by the Halo Effect, or casting one without substance, virtue, worth, and value is a path to the Dark Side used by con-artists, fakes, and frauds.

 

In the coming weeks I’ll blog more about the reverse Halo Effect and other tools of the Dark Side, for not only must you train your body, you must also have a 6-Pack of the Mind…

 

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“Yes, we absolutely have the best scrubs on the planet…but that’s meaningless to me unless they’re also being worn by the best Healthcare Professionals on the planet.”-James Reynolds, Co-Founder and CEO BeneFIT Medical Apparel