How Tulsa Air Force Veterans Launched the Most Popular Scrub Brand in the U.S..
When you think of medical scrubs you think of boxy, baggy, sloppy looking garments that resemble a trash bag or potato sack which doctors, nurses, and other healthcare professionals have to wear on a daily basis. But Why? Why has no one taken the time to develop something WAY better for those that deserve the highest level of comfort and confidence to perform at their highest level?
Scrubs are a uniform, a status symbol which represent what medical professionals do for a living day-in and day-out taking care of other’s needs. It’s like seeing a businessman in a suit, officer in their uniform, or military member in their fatigues. By seeing their specific uniform you can easily identify that they are a highly trained, intelligent individual that is proud of what they do. The uniforms just listed are all legit, so why did scrubs get left out of the “cool” category?
Team BeneFIT thought the same thing…so they did something about it!
Insert BeneFIT Medical Apparel
BeneFIT Medical Apparel is a Veteran Owned and Operated Company which develops and distributes athletically engineered medical scrubs which are inspired by active wear. They are designed specifically for maximum performance on the job while still maintaining a professional appearance. Just imagine your favorite workout clothes that are lightweight, breathable, and functional and apply that concept and technology to medical apparel and you have a set of BeneFIT scrubs. BeneFIT scrubs were created to bring a better quality, better functioning scrub to the market. A scrub that Medical Professionals would look forward to wearing on a daily basis, not only in their respected work environments, but also during everyday tasks like working out, doing yoga, or other fitness activities.
From Left to Right: Justin, James, Dylan
Now that you have a brief idea of what they do, let’s talk about who they are, and how they did it.
The company name “BeneFIT” was derived from the desire to provide a high quality, versatile product “beneficial” to Medical Professionals in as many ways possible. A product that looked great, felt great, fit great, and performed exceptionally. The “FIT” in the title is capitalized to put emphasis on not only the higher quality of the fit but also the fitness mentality that is meant to be instilled on healthcare professionals. BeneFIT was built on a foundation of hard work, determination, and strategically directed action to not only be successful, but to promote healthier lifestyles for all types of healthcare professionals.
BeneFIT was originally comprised of three founders: James Reynolds, Dylan Croslin, and Justin Culver who are all Oklahoma natives. (Dylan has since moved on to pursue other goals) They are also all U.S. Air Force Veterans and before BeneFIT they were just three regular guys who had a passion for creating something better for hardworking healthcare professionals.
Their military training instilled within them a high level of discipline, determination, and motivation to be successful at any task put before them, to include business. The Air Force core values are “Integrity First, Service before Self, and Excellence in all you do”. These core values provided an insight into the mentality that BeneFIT wanted to reflect in their personal, military, and business lives.
James and Dylan have been friends for years and began discussing the idea of starting a business in both the health, fitness, and fashion industries in late 2014. This casual “What if?” conversations soon turned into “Why are we still talking about it? Let’s do this.”, and “BeneFIT” Medical Apparel, an athletic fit medical scrub designed for health and fitness conscious Medical Professionals was born. The two then began extensive research into the medical scrub industry before developing their first prototypes.
In the summer of 2015, about 6 months after they began their journey James and Dylan served on an Active Duty Air Force mission. Among their Air Force team, James and Dylan were accompanied by a like-minded individual named Justin Culver. After hundreds of Entrepreneurial type conversations with Justin, James and Dylan decided to offer the fellow Air Force Veteran a partnership opportunity.
In October of 2015, James and Dylan added Justin to the BeneFIT team creating a Triumvirate of passion and knowledge. They then spent the next 8 months developing the foundation necessary to ensure BeneFIT was a success and the product they offered was of the highest quality. From product testing, supply chains, and distribution to trademarks, brand awareness, and market research it was a wild ride. But that was all part of the journey of building their business and they understood that nothing great ever comes easy. Fast Forward to May 2016 and BeneFIT Medical Apparel officially launched! The initial success they experienced far exceeded their expectations and they haven’t looked back ever since.
Although watching their business thrive and flourish is fulfilling, they all insist their much larger vision and goal is to start a trend of health promotion within the healthcare industry. Healthcare professionals at times spend 12-16 hours a day taking care of others physical and mental needs which leaves little time and energy for them to focus on their own. So if BeneFIT athletic scrubs can inspire one individual to go on a jog on their lunch break or walk the stairs in their athletic scrubs then the actual goal will be achieved.
The three say the most rewarding part of what they do is the countless scrub selfies they receive every day from active healthcare professional’s repping their scrubs and living an active lifestyle. BeneFIT as a company strives to continue to be different than other scrub brands and not treat scrubs as a “commodity” or something healthcare professionals HAVE to wear but instead something they WANT to wear.
Blending a systems view of health with a lifestyle of diet and fitness, BeneFIT Medical Apparel is creating the Medical Lifestyle of the future for, and with, the brightest and most fit Medical Professionals on the planet.
How Do YOU BeneFIT?