A Medical Apocalypto
By Justin Culver
Chief Strategy Officer
BeneFIT Medical Apparel
“So,” you might ask, “WTF is a Medical Apocalypto”?
No, it’s not a Mel Gibson style racial rant or a movie about the pre Columbian Maya. The word ‘Apocalypto’ simply means ‘a new beginning’.
That’s right, BeneFIT is bringing a new beginning to Medical Professionals around the globe.
So why do we think we have what it takes to change an entire industry? Because we have a systems view of the current Medical Industry and have identified several weak points within the industry that need attention.
The first weak point we’ve identified is the primary service uniform of the Medical Profession, the medical scrub.
Ever seen an athletic style form fitting medical scrub out there in the field? Neither have we. So we created it.
Which brings me to a bigger question (which is perhaps an indictment on most of the Medical Profession itself), why did this product not already exist? My answer to that question may be somewhat controversial.
I believe many, many, many Medical Professionals out there in the field aren’t practicing what they preach.
As cliché as that sounds, tell me just off the top of your head what’s the ratio of Doctors you know that are in good physical shape to those who are not? And what’s the ratio of Nurses you know who are in good physical shape to those who are not?
Now, I know being in good physical shape is correlative and not causal to having good health, so don’t get my message twisted. I also know this poll I’m asking you to take is totally generalizing and completely nonscientific, but I don’t care.
Even during the conception phase of our athletic fit medical scrub line we were hit by a flood of people working within the Medical Industry all saying basically the same thing, “You know you’re targeting a very niche market, there’s just not that many people in the Medical Industry that are in shape.”
Well we intend on changing that!
BeneFIT knows that an army of diet and fitness conscious Medical Pros exist, for we’ve heard the screams of a generation longing for more. A generation craving a better medical scrub that not only enhances their look and feel, but a medical scrub that provides them with a lifestyle brand designed for diet and fitness loving Medical Professionals everywhere.
BeneFIT was built on a foundation of hard work, determination, and strategically directed action to not only be successful, but to punch the lackluster Medical Industry in the chest and signal that a new era of health and fitness conscious Medical Professionals have arrived.
BeneFIT strives to be a motivational and rallying force within the Medical Industry for those who wish to begin, continue, or regain a healthy lifestyle.
Blending a systems view of health with a lifestyle of diet and fitness, BeneFIT Medical Apparel is creating the Medical Lifestyle of the future for, and with, the brightest and most fit Medical Professionals on the planet.
Join in the Medical Revolution!